How to Run a Profitable and non-SPAM Text Campaign
“In 2022, 70% of consumers subscribe to SMS marketing, indicating a 12% year-over-year growth in opt-in rates. The majority of consumers (55%) are currently subscribed to receive texts from 1 - 5 business, largely for things like shipping notifications, appointment/ reservation reminders, special offers, and promo codes.”
As the prevalence of mobile marketing continues to grow, businesses everywhere need to make sure they are implementing effective and safe marketing strategies to promote sales, engage customers, and keep your audience informed. That being said, a successful and non-SPAM text marketing campaign involves much more than mass texts.