9 Reasons Why You Should Educate Your Long-Term Clients

Educating your clients is a great way to increase customer loyalty and retention. Additionally, it allows you to stay up-to-date on the latest trends in the fitness industry so you can offer them the best service possible.

Today's blog post highlights 9 reasons why educating your clients is a wise business decision.

1) By educating your clients, you can support their informed decisions

Some clients may be lost or uninformed enough to make a good decision which could be easily "fixed" with some guidance – education. For this reason, it’s important to educate your clients. Your knowledge and expertise can be a great asset to their success.

People will also be more inclined to return in the future if you take the time to explain things to them and they will appreciate the effort - especially if any type of fitness or exercise routine is new.

Educating your existing clients can also help attract new clients because of how you care for your existing members. One best way to do that would be by emailing a newsletter with a short actionable pieces of advice.

Bottom line, when you educate your current clients, they feel more assured about their decisions and appreciate your willingness to help. As a result, they become better consumers themselves and are more likely to recommend your business or services in the future, as we’ll cover later on.

2) Education gives clients a feeling of being cared for

Those clients who feel that their needs are being met and that they are important to the business can become (and stay) long-term, loyal clients.

The more you educate your clients on a regular basis about new products, changes in the studio, fitness trends and other things that affect them, the more you demonstrate your appreciation for their loyalty. This style of educating helps reinforce your relationship with your clients.

I mean think about it from your perspective, when you feel valued, you have a sense of fulfillment and happiness that is hard to find in today’s fast-paced world and you want more from that business.

By educating your clients, you show them you value their business, which in turn makes them feel appreciated while building trust with potential new clients who are uncertain about sticking around for the "long-haul."

In a nut-shell, education makes for a positive relationships and when people trust that your knowledge is high enough and you care about helping them, this often leads to new sales opportunities.

3) Educating your clients is an excellent investment

Simply because it benefits both sides: you and your clients.

Your clients will appreciate your effort in educating them about their business and, in turn, they will be more likely to invest in it.

People who receive education have the opportunity to broaden their knowledge base and improve their skills, leading to a higher level of revenue for businesses.

Client education shows prospective clients that your studio values them, the work they do, and is dedicated to staying on top of industry trends. In their minds, they have access to the best products and services available and that's a fairly universal "win."

Educating your client base has an excellent ROI because it helps build trust, which leads to more sales. Knowing you are educated will make your clients more inclined to buy your products or services, and if they are educated in what you provide, this will strengthen this feeling and empower them to educate others about you.

4) With client education, you can maintain relationships with your clients

Clients are made to feel important when you educate them about your products or services, which is why they will continue to be a member with your studio.

Think about if from your perspective - when was the last time you felt new to something and were scared to ask a "stupid" question? Did that person help make you feel better through explanation and education? We certainly hope so! And, if they did how much better and more capable did you feel? That's what you want to do.

In addition, education can prevent problems with clients who might not know something is wrong or if their needs are not met because they do not understand how certain things work. A real-life example here might be late or no-show penalties.

By educating your client base regularly, you show them that their needs matter to you, and they gain knowledge about how things work, which can help prevent problems down the road.

When people feel that they are not being understood or there is no way out of a problem situation, sometimes those feelings lead to anger or resentment, which can lead to strained business relationships or lost sales opportunities. Let's avoid that. More education for clients and staff creates a sense of calmness and easy-going collaboration.

5) Educating your clients can increase the value of your services

By educating your clients, they will feel that your knowledge and skills are respected, which in turn, can increase the value of your service.

Providing education that helps people out is always a good thing because it gives them a sense of accomplishment and makes them happy with what they’ve learned while helping you shine as the "expert."

6) Educating your clients (and team) can help them avoid common mistakes

By providing clients with education, you help them avoid common mistakes that could have been made if they did not have the knowledge.

People are happier and less likely to make errors if they understand how things work rather than being told how to do them. In the end, this saves both time and money.

When fewer mistakes are made in the process and clients have more knowledge about a particular area, they are more inclined to engage rather than be put off if they don’t know something. Think of platform knowledge bases/ help articles as an example: would so many companies have them on their sites if they were not needed and used?

7) Client education can be used to create opportunities for referrals and testimonials

Referrals and testimonials can also be created through client education.

As a result of educating your clients about information that is valuable to them, they will feel like they have gained something from you and their experience. All this sums up to mean they are more likely to refer others, use a client reporting software, or give positive feedback about what they learned.

Makes sense, right? People are more likely to recommend you to their friends or to write about how helpful you were during their time with you if they feel they gained something from what you taught them.

8) Educating your clients can facilitate approval and collaboration

You can also facilitate approval and collaboration by educating your clients.

By educating your clients on what they should be doing, there is less of a chance that they will have problems or holdups in the work that must be completed. This will make everything go much more smoothly.

When you teach people how something works instead of doing it for them, the overall process will flow much more smoothly and quickly, which is always a good thing.

Suppose you were teaching a group class how to complete a certain exercise move, but they kept stopping you because of questions or problems that came up along the way. Wouldn’t it be simpler if you built in the education time at the beginning for them to properly learn the move, empower them individually, and keep a solid group tempo going?

9) Client education brings empathy and understanding to your business

Providing education to clients can also lead to empathy and understanding.

When you educate your clients, you show them that you understand what they are going through, which is always positive in a relationship or any experience one might be having.

It is important to understand what people are going through and provide them with ways to feel more confident as they move through classes and services within your studio.

What's the take-Home message?

Education is key for all of us. Keep in mind, we all learn differently and at different speeds but even as kids, most of us were fascinated with asking the question "why?"

As an adult, that doesn't really change much but it sure looks and sounds different. By taking the stance of constantly giving out education you position yourself and team as the experts but you also give a subconscious message of always being there to help. Honestly, who doesn't want that?

Simply put, the more education the better.